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October 15, 2008 Newsletter
 
 

                                                                                                                                                                 Issue 131
Message from the President 
  
Dear Air Taxi Association Update Readers,

With the global financial crisis, I've received several questions from members asking how this affects the go forward plans for air taxi companies worldwide. The financial pressures worldwide bring both challenges and opportunities. As outlined very publicly by DayJet, the challenges include raising capital in a capital constrained environment. Yet on the same day that DayJet announced its suspension of air operations, JetBird unveiled that it had received an investment of €10 million on a valuation of €100 million before JetBird had engaged its first flight. There are sophisticated investors that understand the overarching value in accelerating change to the air taxi model.

Accelerating Change: The Air Taxi Model
Normally, change happens in an evolutionary manner until a tipping point is reached where the market accelerates dramatically. The global financial crisis could accelerate that tipping point for the air taxi industry with three key opportunities:
  • First, major airlines and discount carriers are cutting direct service between cities. Travelers have become accustomed to more direct flight options throughout the past decade and this encourages air taxis as a surrogate for abandoned commercial air routes.
  • Second, corporations that allow air charter and utilized corporate fleets are under cost-cutting pressures that may accelerate air taxi flights as a option to save money. As publicly outlined in a Harvard Business School case study on Walmart, Blink founders Peter Leiman and Cameron Ogden showed how the company could save 25% of its air travel fleet cost by utilizing VLJs. That foray in understanding corporate travel requirements on air travel fleets inspired them to form Blink as a leading air taxi carrier in Europe.
  • Finally, companies under headcount reduction pressures may be forced to gain more efficient utilization of their employees. This places a higher value upon the employees time and productivity with the air taxi model allowing a return on time investment.

In summary, the momentum of the air taxi marketplace surpasses the pressures on the worldwide economy. While air charter has dropped by as much as 25%, the utilization of affordable air taxi flight numbers continue to grow at a healthy clip. Both Linear Air and SATSair last week at NBAA pointed to demand that significantly outpaced available supply. While there may be turbulence in the economy, air taxi opportunities continue to accelerate upwards on many fronts.

Best regards,

 
Joe Leader
President, Air Taxi Association (ATXA)

Web Site LIsts Local Airports For "Air Taxi" Trips
 
Deborah McCown, Bristol Herald Courier
 
Want to go to the beach today and be back in time for supper?  It could be possible with a new Web site that allows people to easily book air taxi flights from Virginia Highlands Airport – or any of the other municipal airports in Southwest Virginia – to the destination of their choice.
 
"The VirginiaAirTaxi.com Web site is intended to allow travelers to book an air charter or air taxi with the same ease and simplicity as they would book an airline flight," said Keith McCrea, executive director of the Virginia SATSLab, a public-private partnership that worked with the Air Taxi Association to launch the site. "We have nine commercial air service airports in Virginia … but we have 64 public use airports."
 

Blink and JetBird Aim to Slash Private Jet Costs
 
Kevin Done, FT.com
  
The race is on in Europe to test out new business models for low-cost private jet travel.
 
Undaunted by the difficulties that have recently beset similar ventures in the US, two start-up groups, Blink of the UK and Ireland's JetBird, are setting out to make private jet use more affordable offering prices up to 50 per cent below those of other operators.
 
They aim to bring lessons from commercial low-cost carriers, such as Ryanair and EasyJet, into the more rarefied corporate jet world, and to exploit a new breed of very light four-passenger jets that are entering the market, Blink with the Cessna Mustang and JetBird with the Embraer Phenom 100.
 

NBAA 2008:  ETIRC Upbeat Over Embattled Eclipse
 
Flight Global
  
Eclipse's largest shareholder remains in a bullish mood, despite negative press for the Eclipse 500 VLJ.
 

Matthijas de Haan, managing director of Eclipse shareholder European Technology and Investment Research Center (ETIRC), denied that the recent US Department of Transportation investigation into the actions of Federal Aviation Administration (FAA) officials relating to the Eclipse 500's certification would impact the European market.


Outlook Good for VLJs
 
Mollly McMillin, The Witchita Eagle  
  
The past year has brought a bevy of challenges in the very light business jet market, yet the long-term demand for jets in that category are strong, forecasters and others say.
 
In the past year, two jetmakers -- Aviation Technology Group and Adam Aircraft -- filed for bankruptcy.
 

Air Taxi-Air Charter - What's the Difference in Pricing?
 
Top Travel Articles
  
The term "air taxi" refers to an aircraft service that provides transport to people in an on demand basis. That is you can take a flight in a private jet when you want to go rather than booking a trip that was previously scheduled.
 
Air charter is a form of air taxi but a new class of aircraft and new business models are re-defining "air taxi" to mean something less expensive than traditional charter. The idea behind an air taxi system is that the aircraft operator will be able to reduce the number of empty flights that the airplane has to make.
 

NBAA 2008:  New Russian Owners Pressing Ahead with A700
 
Flight Global
  
The name 'A700' dwarves that of 'AAI Acquisitions' (Booth 3383) on the company's booth, as a company name change is on the cards before the A700 VLJ receives certification in 2010.
 

The company needs $200 million to achieve that type certificate, says AAI Acquisitions CEO Jack Braly. Half the work was already completed by Adam Aircraft Industries before its bankruptcy. AAI Acquisitions acquired the company's assets in April for $10m, paid by Air Management Group (AMG), a joint investment by Russian companies Industrial Investors and Kaskol.


TAA/VLJ Air Taxis Optimistic Despite Failure of DayJet
 
Chad Trautvetter, AINonline
  
Air-taxi operators employing technically advanced aircraft (TAA) and very light jets (VLJs) are upbeat about their futures, even in the face of DayJet's demise just last month. Speaking at a TAA/VLJ Air Taxi conference during the NBAA Convention last week, Air Taxi Association president Joe Leader said that worldwide demand is increasing for air taxis, which he defined as "more affordable on-demand transportation" than traditional aircraft charter.
 
"The air-taxi models in the U.S. and Europe are spreading to other countries," he noted. SATSair CEO Steve Hanvey agreed, saying there is "enormous demand" to be tapped by air taxis.
 


Very Light Jet (VLJ) Stakeholders to Discuss Future, Turbulent Economy at AVIATION WEEK's VLJ Forum in West Palm Beach, FL, Nov. 11-12
  
AVIATION WEEK will host the third editionof the Very Light Jets (VLJ) Forum on November 11-12, 2008 at the Crowne PlazaWest Palm Beach in Florida, an opportunity for 75 senior executives, owners,operators, managers and investors to share real-world strategies for excellingin today's business climate and network with executives from Linear Air,Eclipse, Embraer, Pratt & Whitney, SATSair, and other major VLJ players.
 
VLJ ownership and businesses are clearly becoming an entity in corporatetravel, and the VLJ Forum, themed "The VLJ Horizon: Gaining ActionableInsights to Drive Sustainable Growth," will consider next steps for thisniche. Attendees will learn how to best balance business goals with economicrealities to enable growth; how current and potential regulatory activitiesare putting compliance pressure on the VLJ community and certification; andhow turmoil in the financial markets and energy concerns will impact theoverall business travel industry and VLJ sector in the near future. Inaddition, special sessions dedicated to VLJ maintenance and operations,updates on manufacturers, proactive safety and training tips, insurance andrisk management strategies, and marketing intelligence will provide allattendees with a firm understanding of how to grow their VLJ-driven businesses.
 

NBAA Proposes Changes In VLJ Pilot Training 
 
AV Web
  
While the crowds at this week's NBAA Convention in Orlando, Fla., are busy out on the convention floor and on the flight line checking out all the latest and greatest technology, a lot is also going on in the meeting rooms, as movers and shakers get together to discuss issues of importance to the industry.
 
More...                                                                                      

New Air Service Enters the Midwest 
 
In today's fast paced society, time is an extremely valuable commodity. And given the current economy, saving money is also an important factor for almost everyone. Now with Midwest Air Taxi, customers in the Midwest have an option to help with both.
 
Midwest Air Taxi is an on-demand, point-to-point flight service allowing customers to schedule their air travel when it is most convenient for them. No need to arrive at the airport one to two hours before your flight as Midwest Air Taxi features no security line waiting and no luggage fees or checked baggage hassles. You can relax and travel in luxury on your schedule (not the airlines).
 

More on NBAA Operational Control 
 
Mark Fava, Air Taxi Industry Updates
 
Admittedly, NBAA was a little less exciting this year for the aviation enthusiast and the official attendance numbers demonstrate that it was less attended than last year. From an air taxi perspective, the buzz and excitement of the past two years was missing. No significant announcements, no exciting new air taxi entrant and no new aircraft on display. However, it was still a great show with some highly informative seminars. Here are some of the highlights:
 
As previously mentioned, the air taxi seminar/panel included leaders from Linear Air, SATSAir and Open Air. What I found most encouraging from all three of those operators was that all of them were experiencing more demand and more calls for their air taxi services than their existing capacity. Additionally, 2 of the 3 stated that they were making money and the third recognized not doing so yet was simply a result of growth and expansion efforts. There was still a lot of enthusiasm with this group and a belief in the product and the vision.
 

PW617 Powering Embraer Phenom 100 Very Light Jet Receives Transport Canada and FAA Certification 
 
Pratt & Whitney Canada has received Transport Canada and FAA type certification for its new PW617F engine, selected to power the Embraer Phenom 100 very light jet (VLJ). Pratt & Whitney Canada (P&WC) is a United Technologies (NYSE: UTX) company.
 

"This is a great milestone, and reflects our excellent teamwork with Embraer in meeting the Phenom 100 program targets," said Keyvan Fard, Senior Vice President, Sales and Marketing, P&WC. "We expect that the follow-on approvals from US and European airworthiness authorities will be granted very shortly."


US Air Taxi Pioneer Comes to End of the Road
 
Rohit Jaggi, FT.com
 
As the shutters are rolled down on the most radical US attempt in recent times to revolutionise point-to-point travel, the hangar doors are opening on similar but smaller-scale start-ups in Europe.
 
Ed Iacobucci, who founded Florida-based DayJet in 2002, had a vision of short-cutting the convoluted commercial airline network in the US, where distances can be so large that travelling by air is the only option for those who cannot waste several days on a journey. Mr Iacobucci's "per-seat, on-demand" air taxis were to be more like shared minicabs, with passengers buying only a seat - as opposed to the per-plane model of traditional jet charters - but paying bottom dollar for the privilege.
 

Message from the Chairman of the ATXA Europe Technology Committee
 
VIP Simulation Meeting
 
Paolo Sommariva
 
The main purpose of the VIP simulation is to investigate the impact of VLJ operations in terminal and en-route airspace. The main objectives are to assess the impact on safety, airspace capacity, and to assess possible integration problems. A particular focus is put on sequencing, separation and sector interfaces.
 
Tuesday morning, on a beautiful autumn day, the bus zips out of the center and arrives to the airport in just 20 minutes.  Arriving at the CRDS center we were warmly greeted to a series of presentations introducing the day's subjects.  You can find these presentations at www.eurocontrol.int/crds/  .  The CRDS operates 46 simulations per year (19 model based, 27 real-time life-size).
 


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Air Taxi Association (ATXA)
  
Two Ravinia, Suite 500
Atlanta, GA 30346
www.atxa.com
+1.678.855.7177
 
 
 
 
 
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